Harris SINOTRUK fires opening shot with highly competitive pricing on SITRAK 7.5-tonners

• Battery-electric SITRAK priced at £59,950, with Euro-6 model at £44,950 (both MRRP)  

• Highly competitive pricing puts SINOTRUCK in contention with European marques

• First customer deliveries scheduled for March 2027

• Government grants and incentives to further strengthen electric proposition

• George Newton joins Harris SINOTRUK as Truck Sales Manager

Distributed exclusively in the UK and Ireland by Harris Group, the SINOTRUK brand is preparing to enter the market with a compelling alternative to established European truck brands, combining highly competitive pricing with the global manufacturing scale, engineering capability and experience of one of the world's largest truck manufacturers.
With first customer deliveries scheduled for March 2027, the pricing announcement represents a significant statement of intent from Harris SINOTRUK as the company prepares to challenge the established order in the 7.5-tonne sector. The introduction marks the first phase of a wider introduction of the SINOTRUK premium truck brand across heavier weight categories and axle configurations.The pricing announcement coincides with the recruitment of experienced sales professional, George Newton, who joins Harris SINOTRUK as Truck Sales Manager after a successful decade with a rival heavy truck manufacturer.

The battery-electric SITRAK 7.5-tonner is positioned to benefit from the growing range of Government incentives designed to accelerate the transition to zero-emission vehicles. Under the Government's current Zero Emission Truck Grant scheme, qualifying battery-electric ‘N2’ category trucks (between 4.25 and 12 tonnes) can attract a purchase discount of up to £15,000 and capped at 20% of the vehicle's upfront cost. Subject to inclusion on the list of approved vehicles, the 20% calculation would equate to £11,990 for the SITRAK 7.5-tonner, potentially bringing the purchase price down to £47,960 (MRRP).

The Government is also providing £170 million through its Depot Charging Scheme, which offers businesses grants covering up to 75% of the cost of installing electric vehicle charging infrastructure at fleet depots. Running until 2030, the programme is releasing funding in stages, with £28 million available in 2026/27, £38 million in 2027/28 and a further £104 million between 2028 and 2030.

Bill Laidlaw, Chief Operating Officer at Harris Group, said,

“We said from the outset that SINOTRUK would bring something different to the UK truck market, and at £44,950 for the Euro-6 SITRAK 7.5-tonner and, with the government grant, potentially just £47,960 for the fully-electric version, we believe we have a proposition that will make operators sit up and take notice. Backed by one of the world's largest truck manufacturers, we have the ambition and the commercial proposition to establish the brand as a serious long-term contender."

"We said from the outset that SINOTRUK would bring something different to the UK truck market...we believe we have a proposition that will make operators sit up and take notice.

The electric opportunity is particularly compelling, with Government grants helping to reduce vehicle purchase costs and support for depot charging infrastructure making the transition more accessible. Combined with Harris Group's investment in dealer development and comprehensive aftersales support, we believe SINOTRUK offers operators a highly competitive alternative in the market.”