Commercial Vehicle Show has appointed Michael Costain as its new Event Director, to oversee delivery of Britain’s biggest road transport event and help businesses thrive amid the transition to zero emission and automated vehicle technology.
Mike has a proven track record in event management having successfully launched, organised and grown large-scale events during the past 25 years – most recently driving the eight-fold expansion of the InstallerSHOW in just four years to become a major sector event. He also brings expertise from his time as Managing Director at Lyrical Communications, part of B2B event organiser Nineteen Group which was announced as the CV Show’s new strategic partner in July, where he developed successful event strategies.
The new appointment for the show, owned and operated by the partnership between the Society of Motor Manufacturers and Traders (SMMT) and the Road Haulage Association (RHA), will cement its long-term status as most important business date in the road transport calendar. With fresh insight and a reinvigorated strategic vision, the show will deliver entirely new opportunities for companies and build critical industry awareness in a rapidly changing global industry – underscoring its reputation as the place where business gets done.
