Global commercial vehicle spare parts supplier Diesel Technic has strengthened its commercial leadership team with the appointment of David Mason as Regional Sales Manager, reinforcing the company's long-term commitment to business growth across the UK and Ireland.
The appointment comes as Diesel Technic continues to expand its presence in one of Europe's most competitive commercial vehicle aftermarket sectors, with increased investment in customer service, technical support and market development forming a central part of its growth strategy.
With more than 25 years' experience in the commercial vehicle and aftermarket sectors, David joins Diesel Technic with an established reputation for developing strategic customer partnerships across large territories, delivering sustainable commercial growth and identifying new opportunities across complex distribution networks. His experience in business development, commercial negotiations and securing long-term customer agreements reflects Diesel Technic's continued investment in experienced industry talent.
David will join the UK and Ireland sales function, working closely with distributors, commercial motor factors and vehicle specialists to strengthen customer engagement, unlock new business opportunities and support the continued growth of the Diesel Technic and DT Spare Parts brands across the region.
Commenting on his appointment, David Mason said:
"Diesel Technic has built an outstanding reputation for product quality, technical expertise and customer support, making this an exciting time to join the business. There is significant opportunity to build on that strong foundation and I'm looking forward to working with our customers and distribution partners to support their growth while helping deliver the next phase of Diesel Technic's ambitions across the UK and Ireland."
Mark Todd, General Manager, added:
"We are delighted to welcome David to the business. His extensive experience in sales management, business development and customer relationship management makes him an excellent addition to our team. David has a proven track record of delivering growth and building long-term partnerships, and we are confident he will play a key role in supporting our future ambitions."
